Black Ticket’s evolution into the Business Bureau is its own case study and proof of its service offering as a company.
Black Ticket began as a service-based start-up that focused on offering brand strategy and consulting to mid-level independents seeking a break-through in their respective markets.
The company gradually grew as a consultancy, but also gave birth to a fully-fledged agency that provided creative development and design, along with the management of marketing campaigns and channels.
Black Ticket was rebranded – moving from being a Brand Consultancy to a Creative Bureau, offering a comprehensive solution for all things related to branding, marketing and brand building.
Strategy and consulting was still at the company’s core, and the stabilisation of the agency set-up allowed Black Ticket’s partners to spend more time speaking to clients on more general business issues, related to or outside of marketing.
Black Ticket served as the breath before the plunge for businesses seeking change, by being a sounding board, but also a place where research, strategy and implementation plans could be tailored for the need.
The assistance provided by Black Ticket in the development and launch of a number of businesses and initiatives prompted the company to consider the possibility of an integrated service offering that delivers an efficient and pro-active approach to business that considers all the angles – especially those recognised as being the most common obstacles in the progress of established or start-up businesses.
Through training and acquisition, Black Ticket began to capacitate itself to service this need. The partnership of the company widened to allow for finance and management consulting to complement with the creative and technology specialisations Black Ticket had already grown.
The result was the formation of Black Ticket as a Business Bureau – a company that considers the brand as a business and the business as an opportunity for growth through strategy and hands-on implementation.
The Business Bureau has positioned its offering to appeal to a wide market of independent, corporate and public sector entities. We’ve been able to find benefit, in particular, for companies in their business-to-business or industry specific objectives.